Direct Linking vs. Your Own Domain & Landing Pages
Although some would suggest that direct linking doesn’t work with PPC any longer, there is definitely still a place for it in testing your campaigns. If you’re just getting a feeling for a niche to see how it converts, then using a direct merchant link across a fairly broad set of keywords isn’t a bad [...]
This is a really good post. Read it in my feedreader earlier today. I have a blog post coming up soon on direct linking and will be linking to your article.
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Direct Linking vs. Your Own Domain & Landing Pages
