Keep Same Blog

[theblognovice]

Hi,

I've read most of the sticky posts and I'm not sure if this is possible. I think I have found topics that I would like to blog about, which include art, photography, and music. By blogging, I'm exercising my writing skills which is also one of my interest.

My question is, can I keep my same domain name and start focusing on the areas of interest rather than buying a new domain name and finding a niche subtopic in those areas? I believe my subtopic will be to focus on those areas locally?

What do you suggest?

[Linda Buquet]

You can surely blog about all those topics on one domain if you want to. But if you want to generate search traffic and get targeted visitors and IF you are new to SEO and Internet marketing, you'd have an easier time focusing all your effort on one niche on one domain and not mixing them. Except art and Photography go together OK I think and there is some crossover.

One of the things search engines look for is relevancy so if the domain is 123art.com and all the content is about art and all the inbound links have art in the anchor text, you can conceivably get ranked higher for art if you have good SEO and backlinks and everything.

Also when you market all your effort is on art. You find art blogs, forums and social groups to network on and get traffic from. And when those people interested in art visit your site they find a site totally focused on what they are interested in... art.

So I would not try to do 3 blogs. I would only focus on one (but art and photography could probably be combined).

However you realize I'm sure that each of those topics is EXTREMELY competitive, right? You should find a sub-niche to start with.

Hope this helps and best of luck!

[theblognovice]

Hi Linda,

Thanks for your response. Let's say for the sake of my example that I have bought that domain name, I've blogged about art, photography in a sub niche. What exactly are those vistor's going to buy? I would think that the only income I could receive is from Google's adsense, right?

[Linda Buquet]

Well you could sell some cool art like this. (one of our clients with an affiliate program.)
Art - Canvas Art - Modern Abstract Wall Art - Oil Paintings

Or art supplies to the art folks. To the photogs, digital cameras, camera accessories and photography books are a few ideas.

One of the things you do when you focus on a niche, is pretend to be your average customer, think like them. "If I was into art what products would I be interested in?" Art and art supplies are the most obvious to me, but I'm not an art person - there may be other things that would tie in well too.

[theblognovice]

This link is a perfect example of the dots not connecting with me. Now this site might be doing very well; but, where is the blog? If content is king in SEO, where is the content?

[Linda Buquet]

Well that link is to a merchant's site - an ecommerce site. So the content is all the descriptions of all the products they are directly selling. Most merchants don't have blogs, the product is their content. Many merchants also have marketing budgets and drive traffic through a variety of mediums and don't need to rely only on free traffic from SEO.

You asked about blogging so I thought you wanted to do traditional blogging which is normally about topics, but some blogs are focused on products - either directly selling products or reviewing products.

Did that help connect the dots? I'm not sure I entirely understood where the confusion lies.