If you really are into blogging, things are a little more complicated than just writing some posts. I do blog for about 2 years and it takes:
- having interesting ideas in the bath, the way to work, or during "useless" meetings
- an absolute must, writing down all small ideas for later (I lose about 80% of the things by not remembering them anymore)
- making research on your ideas, to find even more interesting resources, verify your ideas and see if you can bring a little extra
- keep on writing. If your readers are used to read each couple of days, take a vacation from writing and you will lose them
- have a personal voice - the "human touch" is what works best in blogging
- keep on writing. Did I say that before?
- get in touch with other bloggers, make guest posts, exchange ideas
- if it's really a "business blog" don't mix it up too much with personal things. People don't want to read about your breakfast if they are looking for lets say,
SEO tips.
- gear your content towards your current readers. I mean, you will see that some of your visitors will come to your site for subjects that might not be in your main stream of writings. Why not write something specific for them while they are there?
- when it works (and just have some good referrers that bring traffic) or anything else that gets people to your blog, be prepared to write new interesting stuff for your new "fans".
I'm not sure if you noticed, but not one word about monetizing. Once you figured out how to master a blog, making money from it comes naturally.