This is one of the more common questions about link building. When in actuality you should be asking what links do I need to rank for a specific keyword.
And, should I even attempt to rank for this keyword
It is a very straight forward process
1) Look at Google and search for your keyword
2) Look at the link profile of the first entry and then do the same thing for the 10th entry
3)Now you have a good idea of how many and the quality of links you will need to compete for that keyword
If the number ten sites in the SERPS has 1000 incoming links with an average PR 3, then you know you need alot of quality links to compete for that keyword.
If this is the case then look at some "longer tail" keywords where the competition is not so severe and start your link building campaign there.
So get links with the anchor text "long tail keyword" VERSUS "Main Keyword"
This will ensure that your efforts produce results and not frustration
Good Luck
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