Keyword Research is the first step in any Search Engine Optimization (SEO). Take the time to figure out what words are used by the people you want to visit your site, and then use these words on the relevant page. For example, if a potential customer is searching for ‘class c widgets', you need to make sure the relevant web page on your site contains the words ‘class c widgets'. Make sure you use these keywords in the first few words of your page title (the blue bar at the top of your webpage) because this is the most important bit of the page from a search engines perspective. You should do this for all the pages in your site, but remember don't just stuff the keywords in there; it still needs to make sense to humans!
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10 Top Tips to Make your Website Search Engine Friendly | Network for Good Learning Center - Learn how to raise money online for your nonprofit