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Old 05-20-2008, 08:31 AM
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Default Publishers Loose Out with CPM Ads
The NY Times is reporting that display (CPM) ads did not perform very well for publishers in March and April. Specifically, the price that publishers have been receiving for their display ad space has dropped 52%. This doesn’t really surprise me because with display ads, advertisers can never be sure what they’re getting for their advertising [...]

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