2009 Online Holiday Shopping Trends

[ShareResults Blogger]

Welcome to the Share Results Holiday Blogging Event. Today’s blog will cover online shopping trends for 2009, how consumers are looking for holiday deals and what online retailers can do to create the most effective e-commerce site in preparation for the holiday shopping 2009 season.

More...

[LeMichelle]

This week we talk about free shipping offers and how it attracts customers during the holiday season. So why is a free shipping offer so important to an online retailer? We touch on some great stats:

-78% of online customers say that exorbitant shipping costs discourage them from online purchases. (Source: E-tailing Group, 2008)

-61 of the largest 100 online retailers offered free shipping as of the week of Monday, November 10, 2008. (Source: Internet Retailer)

-90% of respondents say free shipping offers would entice them to spend more online. (Source: The Conference Board Survey, 2008)

-72% of consumers say that if an e-commerce site eliminated free shipping, they would use another e-commerce site that did offer free shipping. (Source: comScore Survey, 2008)

-People are searching for ‘free shipping’ earlier in the Christmas shopping season, and for longer. Searches for free shipping began to rise in October of last year, and actually peaked in the first week of January. (source: eConsultancy.com, 2009)

For more on this topic, please visit the Share Results blog!