Industry wide rates of click fraud increased from 13.7% in Q3 last year to 15.8% in Q2 this year, according to studies by Click Forensics, Inc. Moreover, average click fraud rate for pay-per-click ads on the major search engines, including Google and YPN, was 25.6%. That’s up from 21.9% in 1Q07 and 19.2% in 4Q06. “A [...]
Click fraud rates on the rise
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