He's asking about video EMAIL marketing. Embedding videos right in the email.
A few years ago lots of big companies were doing it - like car dealers and big software companies. But it was really expensive. To do it right you need a sniffer that can tell if the person has the right connection and flash and everything to be able to view it. If they don't it serves them a static HTML or text version of the email.
In my opinion if you don't go to the expense of finding a solution with a sniffer, it's not worth doing. On the cheap, I imagine you could say "if you can't watch this video click here to view it on YouTube" or something. But...
Depends somewhat on the market too. I personally would not watch a video someone sent me via email in this industry. But maybe that's just me. Now if I was house shopping or car shopping and someone sent me a video of a car or house I already knew I was interested, maybe then I'd watch it.
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Here's a good blog with techy details about why it's hard to send emails with video embedded...
email spam filters etc. to be aware of. And also a way to do it by converting the video to a gif.
__________________ Linda Buquet :: Affiliate Recruiting, Promotion & PR
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