FTC Clamps Down On Social Media Marketing

[minstrel]

FTC To Clamp Down On Social Media Marketing
SEOBook.com
April 13, 2009

Some sites like MySpace have begun policing ads:

The main reason that they killed the dating ads was that people were using copyright images as well as girls under 18 to advertise for CPA sites. It got to a point where the ad approval team couldn’t police them anymore. The dieting ads were killed cause the FTC is just starting to crack down on the fake blogs that promote the diet offers

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But the efforts might be too little too late, and the Federal Trade Commission (FTC) is planning to regulate online social marketing. Yes, that includes blogs, Facebook, Twitter, and other forms of social networking.

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Affiliates Beware Of Being Thrown Under A Bus
The FTC are likely to focus on endorsements by third parties.

...more

[Linda Buquet]

Good overview and I'm sure affiliates will to some degree be a target. Especially the ones that aren't very ethical. But everyone should read this for some good advice.