Television and cable networks are taking big interest in social networking to try to help expand their brand and video online.
Experimenting is being done with social networking tools because it is another way to attract viewers to web sites and keep them their longer.
A recent survey showed that 62 percent of media executives expect to make money through ads and sponsorships of social media in the next three years.
There isn't much interest among advertisers for social networks using CPM or ad networks.
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TV Week
Social Networking and television
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