Using Video to Boost Sales

[beamup]

Hi

I think video marketing is gaining the popularity day by day. Any website owner cab advertise but has to give some good information. My friend is developing some video for his website.. lets see how the effects going to be this week.
Steve

[jackhumphrey]

Originally Posted by Lisa76

I tried them with some PPC campaigns and didn't have any success but using video within my content/articles has increased my conversion rate for some affiliate programs drastically. For example, I used to convert Site Build It! at about 3-5%, but since they launched video, my conversion ratio has gone up to 10%. I wish more programs I belong to would introduce video.

Your absolutely right ! even i experienced the same, videos are more effective then anything else.

[amanda123]

Actually i tried my hand at it once but cudnt carry it on ... coz i didnt have the time to promote the site.

[Lisa76]

I responded to this post a while ago but I mainly commented on using video for PPC and squeeze pages. Well since then I've been using YouTube videos on my site. Let me tell you guys... the results have been AMAZING. I use certain URLs in my videos so I can track the success and one video made me about $450 in one month. That's just one example.

Video does build credibility and if you have a tutorial based site it's really effective because some people would rather learn by listening than reading.

[Linda Buquet]

Lisa, do you mean you are embedding other people's Youtube videos on your site or posting your own youtube vids? Could you tell us more about what you are doing without giving away your niche or anything?

[Lisa76]

No I mean creating my own videos to supplement my site's content and posting them on my site. I've learned over the years that people don't read.... they skim, but when you post a video, they tend to watch the whole thing AND absorb the info better.

I used to get a lot of emails/questions on topics my articles covered and it was a bit frustrating because I would always think "Didn't they read the article?" Well, the answer is "No. Not the whole thing, anyway." But now I get emails saying "Thank you so much for posting your video. It makes sense and I understand!" Lots of "Ah hah" moments.

[Linda Buquet]

Oh cool! Awesome!

[interleads]

I have not used video yet but I realize I am behind. I believe it will work. I have added sound to my Google Adwords landing pages which loads automatically. I so far Google is ok with it. I am not sure what their official policy is but they have not stopped any of my campaigns. When I had pop ups they did.
I was wondering how they felt about automatically loaded video.

[LonNaylor]

Videos can boost sales if:

They are videos that do a good sales presentation, don't assault the viewers ears with horrible audio, come across as professional, and have a specific Call to Action.

It's usually not simply a question of "Is video effective?"...more like is a GOOD video effective.

It's basically the same as copy. Some copy pulls like crazy...some copy sucks big time. Some videos (especially Camtasia vids) are great...a lot of them, well, suck.

I've seen many folks rush through making a video just for the sake of, well, making a video. I would submit that more thought and production should be put into the effort for it to be effective (most of the time).

Most savvy marketers wouldn't dream of putting up obviously lousy sales copy because they know...it matters!

Yet time and again I see otherwise brilliant marketers using Camtasia (for example) and just winging it to poor effect. I suggest using at least a well thought out outline if not a full blown script and treat it like copy...because it is!

But that's just my opinion...I could be wrong.

[Linda Buquet]

Great points Lon!