Using Video to Boost Sales

[mikepyles]

Is Anyone Using Video Squeeze Pages With Any Success ?

[Lisa76]

I tried them with some PPC campaigns and didn't have any success but using video within my content/articles has increased my conversion rate for some affiliate programs drastically. For example, I used to convert Site Build It! at about 3-5%, but since they launched video, my conversion ratio has gone up to 10%. I wish more programs I belong to would introduce video.

[fitnfree]

I haven't applied any of my own (time time time) yet, but have noticed that AdSense ads that allow/include video seem to do a bit better than just the text ads.

[niche1]

Video does work and many programs are starting to wake up to the need for adding effective videos, whether they are simple Camtasia videos or High end videos with actors and so on.

I remember that several years back, there was a little talk of video.

Now, look at it.

Sure wished I had invented YouTube!

Jack

[StephenR]

Yep, now with a much broader audience on cable or DSL you can push videos out in a BIG way. I think John Reese mentioned over a year ago you'd see a major transition to hybrid sales techniques whereby the potential customer is first presented with a video and option to buy; which is then followed by a sales letter if they wanted further information.

fitnfree: You're noticing Google Adsense video ads converting better? Very interesting.

[andrewwee]

If you use video, you can use bubbleply to embed an affiliate link into it.
Haven't used it yet though.

Also, if you're hosting a camtasia vid on yr site, you can set a forward to URL at the end of the vid.

PS: if you combine either of these techniques with a viral video clip and forward it to an appropriate CPA offer, you can expect to converts to jump significantly.

[StephenR]

Oooo...haven't tried that with CPA. I'm on it.

[andrewwee]

Stephen,
I'll be interested to hear your results.

Here's an idea.
Grab a simpsons clip off youtube, embed a simpsons'-themed zip submit, then find some viral traffic and tap off the hype from the movie, and boom...check your converts...

Originally Posted by StephenR

Oooo...haven't tried that with CPA. I'm on it.

[StephenR]

That's not a bad idea considering the current Simpsons MillNic offer. =)

[andrewwee]

and the one listed on copeac and....

else you can do up your own landing page...

Happy Hunting!...

or should that be... D'oh!

Originally Posted by StephenR

That's not a bad idea considering the current Simpsons MillNic offer. =)