I started out on HubPages, and still have some stuff there, although I'm slowly moving all my website related stuff to my site, and doing personal stuff on Hubpages. They've made a lot of changes lately that simply killed my adsense earnings, so I've basically started pulling out all my SEO and affiliate stuff. I was making most of my money from my hubs, because they get really good traffic. I stay on, and link to them from my other Web 2.0 sites because you can do an affiliate referral thing with them, and if anyone signs up from your link, you can still get paid. I don't like the look at HubPages much, and the functionality in formatting articles is very limited. I never made a cent from my Amazon on HubPages, but I never optimized it. A lot of people complained about making no money from Amazon on their hubs. Unless you write a hub on a particular product, and optimize your affiliate links, it isn't going to make you any money. There are a few people on there who make a couple hundred a week on hubs that are optimized for a product.
I also just joined Squidoo, and did a lens there. I got a good response, and I'm learning a lot about CSS there, since you can use it to build your lens. I've really enjoyed my Squidoo experience more than my Hubpages one. I really haven't tried to optimize it yet, so I'm not making any money, but I've played with it awhile, and I'm thinking it's a good thing. I like the fact that you can use the HTML and CSS to format your lens modules. Like I said, I'm new there, but I've already seen some traffic to my main site from Squidoo, so I'm going to stay.
Remember, any traffic is better than no traffic. There are people who are loyal to both, and you aren't going to get their traffic unless you go where they are. Don't turn away from Squidoo because you don't know HTML. You can use the tools they have, and still get traffic due to your content. Like anything else, you have to work some to get the traffic.
I think actually, that Google turns away from Squidoo because of all the affiliate stuff on there, but again, if you have good content, Google will definitely pick you up. My one lens on Squidoo was on page 1 on Google two weeks after I built it, and all I did was register the page with Google.
Google is changing, looking more for good content, it seems, and this can't be anything but good for those of us who are building content related sites. So it doesn't matter where you put your content, as long as it's good content, and you work to get some traffic.
Make sure to not rely on just the HubPages and Squidoo traffic, but register those sites with each search engine individually. I've found it really helps with ranking if you register each page of your site, not just your homepage.
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