His title, not mine!
However, the information below could have you building landing pages with Zen-like focus and mastery in no time.
I just discovered this 10 part guide to landing page design and optimization written by Dave Martinez over at PPC Fool. It contains some great basic info if you are just starting to learn PPC marketing, some good reminders for the skilled PPCers and even a couple nougats for PPC pros.
Below are links to each day's lesson, in case you just want to jump to the info you're interested in.
10 Days to a Zen-like Landing Page Design - Your Keywords - Day1
Make it Personal - Day 2
Building Credibility - Day 3
Call to Action - Day 4
Outbound Links - Day 5
Masking Links - Day 6
Standard Links - Day 7
Updated Content - Day 8
Visitor Trust - Day 9
Heat Maps - Day 10
10 Days to Zen-like Landing Page Design and Optimization
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