How can I easily edit multiple Landing Pages?

[Jungo]

Hi,

When I build a CPC campaign, I usually end up with dozens of copies of the same landing page where each copy slightly differs from each other by text or image in order to optimize each landing page to a specific group of keywords.

What if I need to change something on the “permanent” text which is basically the same on each page – I mean the text (or even an image) that is identical at each page, for example, lets say I promote product called ABC2007, the title of the page includes the product’s name, and now I want to change it to ABC2008 on all pages.

I want to avoid doing that manually of course, so do you know of any professional tool that can automatically and easily do that for me?
Does anyone know if FrontPage supports that?

Thanks.

[GettingRicher]

Maybe I'm not getting your idea that well... but what I do is use PhP to do something like that.

For example, I have a website that has around 100 pages, and each page has the same navigation menu at the right. If I want to edit a link on that menu, I'd have to change all the 100 pages... but what I do is make just 1 page for the menu, and on all the 100 pages I just put a where I want my menu to appear and voila! you just have to change that one file

I hope that's what you mean...

[Rob_TID]

I use Notepad++ for my static sites.

I can do the "find & replace" command accross multiple documents. Therefore if I want to change something that is on every page on a site, i just do find and replace for the whole folder.

Alternatively you can learn to use PHP includes, but that's too much hard work for me.

[GettingRicher]

Cool, I'll check out Notepad++ I'll still love Php though as I doubt notepad++ will be able to find and replace images

[MasterOfNone]

PHP is the way to go here, for sure. You can have a template file for your page, and include a keyword package PHP file for each page. Simple, easy, and flexible.

Example keyword file:

$product_name='Widget'
$product_image='image.jpg'
$product_merchant_link='http://mymerchantlink.com'

Then a template that includes this file.
[HTML]

Buy from here!

[/HTML]

Pretty basic, but useful.

[fitnfree]

PHP includes...sound intriguing. Do the SE's pick up links utilized this way?

[MasterOfNone]

Originally Posted by fitnfree

PHP includes...sound intriguing. Do the SE's pick up links utilized this way?

The search engine sees a regular HTML page. PHP writes in the link to the page on the fly, but its happens before the page gets to the client, so all it really is a normal page. Same thing works for the bots.

not easy............

It may look a little obscure at first, but read a basic PHP tutorial, and all will become clear.
This is a good one: Introduction to PHP

[shayne54]

I've heard of using php to re-write info on a page based off of the keyword info sent from google. Maybe this is something you want to look into to

[Linda Buquet]

You probably know this, but if it was just the keyword or words on the page, not images,
you can use Google dynamic keyword insertion.

Here's how to do it.

Go Dynamic! …with Adwords Dynamic Keyword Insertion On Your Landing Page