Google Website Optimizer

[Larwee]

In the past if you wanted to use Google Website Optimizer you had to sign up for AdWords account. That is no longer the case.

It is now a standalone product. It is a free website-testing tool. You can gain access to Website Optimizer with any Google Account. You can test which designs, headlines, and graphics prduce the highest conversion rates.

You can learn a lot more about this with official information about Google Website Optimizer direct from Google Official Google Website Optimizer Blog: Content Testing Goes Mainstream

[patrick24601]

Thanks for sharing Larwee. I think that is a neat tool, but on a like mine with 100,000 pages I don't know that I can ever really take advantage of it.

[Shawn Jackson]

Patrick,

Perhaps you can try the tool on your landing page? There are plenty of resources on the web where you can find information on testing. One such way is the A/B split test. There are multivariate testing available as well. I am sure you'll find a test that is applicable to your situations.

Shawn

[patrick24601]

Thanks Shawn.

We have 100,000 products and even more pages (if you count category, subcategory, product). Each one is a potential landing page. We don't have any particular page that is more popular than another because people are coming in every which way.

Patrick

[Shawn Jackson]

Ahh I see. Perhaps someone with the expertise can provide you with additional feedback on this topic. If I find resources and additional information, I'll be sure to send it your way and post it in the thread for your review.

Have a good one!

Shawn