Yes, I remember those early Google days.
Can't forget AltaVista back then. Google challenged them. No, everything wasn't perfect for Google in those early days.
But, things are a lot different now. Google dominates search a lot more than anyone did back then. While not impossible, it is going to be a lot more difficult for someone to knock Google from the top than it was for Google back then.
People have never thought of saying "Yahoo it" or "AltaVista it." It is common to hear people say "Google it" or something similar. Google is synonymous with search.
I can't predict the future. I'm only guessing that if someone is going to overtake Google it will take time, great technology, getting lots of people to stop automatically thinking of Google when it comes to searching and billions upon billions of dollars.
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