Google is buying DoubleClick

[Larwee]

The deal has been completed. The last hurdle is now out of the way in Google's 11 month wait to purchase DoubleClick. The European Union has approved it.

Google has said it will be adding the DoubleClick technology and services as quickly as possible.

Google has indicated this will cause the loss of some DoubleClicks as it becomes part of Google. That reduction should start next month.

It is going to be interesting to see if this will be something that will help Google to start dominating display advertising the way it dominates search advertising.

There are lots of details and these articles have them:

Google closes deal of display-ad software - Salt Lake Tribune

InternetNews Realtime IT News – EU Approval Paves Way For Google-DoubleClick Ad Blitz

Google closes $3.1 billion DoubleClick deal

[Linda Buquet]

Yep I've been blogging about it and one thing I wonder is if and how this could affect Performics since it's both a search marketing company and an affiliate network.

[gallito89]

I feel that every time an internet corporation acquires a smaller company, the foot soldiers go one step closer to becomign slaves. The reason why I love affiliate marketing and the internet in general is that a single person can acheive great success and have control over other companies, but once corporations start to dominate the web the way they do retail in the U.S. I'll move on to a new thing.