Yahoo Publisher Network (YPN) introduces "Smart Pricing"

[Larwee]

Google called it Smart Pricing. Yahoo Publisher Network is calling it "quality-based pricing."

Here is part of what Yahoo has said about it:

Quality-based pricing will give us the ability to price traffic commensurate with the value that advertisers receive from each traffic source. We recognize that this approach may have an impact on how you operate your business, and as a valued Yahoo! publisher we wanted to let you know about this new feature, as you may notice fluctuations in your Yahoo! Publisher Network earnings.

Quality-based pricing reinforces our overall commitment to deliver long-term success for our distribution partners, a high-quality experience for users and high-value traffic to our advertisers.

They still haven't said when Yahoo Publisher Network will come out of beta.